My name is Jordan Aspen.
I’ve been a writer since before I can remember. I taught myself to read when I was four years old and soon after that I taught myself my own version of cursive. When I was eight years old my parents found a poem I had scribbled on a scrap of paper and submitted it to a magazine. As far as I know, that four-line poem was my first published work. When I turned twelve my web-designer dad gave me a blog for my birthday.
Around that same time my first business came to be when my mom’s friend saw the dresses I had sewn for myself and my sisters and asked if I would make some for her daughter. By the time I graduated high school I was known as a professional seamstress who specialized in Victorian reproductions. My favorite client was a book publisher who hired me to design and sew a dress for the heroine of a historical novel set in 1870. As much as I loved working for myself and creating these beautiful dresses, I was frustrated at the lack of professionalism in my field. The worst of it was knowing there was a problem but not knowing how to fix it.
So I quit. I left my sewing studio in my parents’ house and moved 1,000 miles away to intern at a non-profit organization.
By the time my internship ended I had discovered seanwes and realized that there is a place for professionalism in the creative fields! Still, I didn’t want to go back to doing exactly what I had done before. Writing was calling me.
When I relaunched my business I began sharing the expertise I had gained as a seamstress on my blog and six months later I published a book teaching people how to create a customizable skirt based on my previously best-selling design. The book was well-received, but to my surprise the readers were less interested in the skills I was teaching and more interested in the way I wrote down those skills. I had written the book as a poem and many readers asked me to publish more poetry on other topics.
I pointed them to the blog I had written during my internship and eventually I compiled the best poems from that period of time into a physical book, my heart poured out.
While working on editing the poetry collection, I began to offer writing services to other small business owners and discovered that I had a particular skill that most of them were lacking: I had developed a process for writing effective case studies that helped me attract ideal clients and projects as a seamstress. Entrepreneurs generally know how valuable case studies like this are but few know where to start when trying to write one, so to help them I created a course to teach my process and offered my services to those who didn’t have the time to write for themselves.