There are all kinds of writers out there trying to make a name for themselves on the internet. How can you stand out in a vast sea of creative work? It’s simple:
- Define what you’re about.
- Put out curated content.
- Make your readers’ lives better.
1. Define what you’re about.
You’re a dynamic person with varied skills and interests…which means you’re complicated, so when someone meets you for the first time, it’s hard for them to get to know you. If you don’t make it easy for them to remember you for one thing, they won’t remember you for anything.
What is that one thing you want to be remembered for? Take some time to explore why you write what you write. What motivates you? What is the message you want to share with the world? Brainstorm, mind map…and then narrow it down to one sentence. You might refer to this as your “why.” For me, that sentence is this:
I write to uncover beauty in the ugly places.
Don’t rush this process, and don’t feel like you’re married to the resulting sentence. I’ve written and rewritten mine multiple times over the past year, and I will continue to refine it, but for now it’s something I can hold on to and focus on, and it’s something other people can hold onto as well. I am becoming known for it.
2. Put out curated content.
Curating the content that you put out means only publishing pieces that reflect what you want to be known for. If someone reads the last three blog posts that you wrote, will they have an idea of what kind of writer you are? What about your social media pages? Does the content you share reflect your “why?”
I’m always seeking out better ways to express my “why” through the content that I publish, especially here on my own website. Consumption is a novel about Karina’s pursuit of beauty in the midst of her OCD and anxiety. #31poems is a series about writing poetry to create beauty out of all kinds of circumstances. Even this blog series about marketing reflects my “why” because my goal is to show you that marketing doesn’t have to be an ugly word; you can use marketing to give beautiful gifts to your readers!
3. Make your readers’ lives better.
If all you do after reading this article is define your “why” and start curating the content that you publish so that it reflects that “why,” you will be ahead of most writers. If you take it one step further, though, you will be on your way toward really standing out and being remembered.
If you shift the focus off of yourself and onto your readers, they will remember you and come back to you. Instead of simply blogging about the process of writing your book, share excerpts that will interest your readers or include takeaways that will make your readers’ lives better. Focus on what you can provide for them instead of what they can give you.
This marketing series came about because as I interacted with fellow writers, I realized I had marketing knowledge to share that would benefit them. I’m writing on this topic because I know it will help the kinds of people that I want reading my blog. In fact, today’s post is a result of two conversations I had with writers that I met through Twitter. Since I interact with my readers and learn what their struggles are, I don’t have to guess what sort of content will benefit them!