I began by establishing my publishing schedule: weekly on Mondays. I listed those dates along the left side of the page, skipping a couple of lines between each in order to leave space for the descriptions of what I wanted to write about. Sometimes the description is only a couple of words long and sometimes it’s a long topic brainstorm complete with a mini outline. Leaving this amount of space allows for flexibility.
An editorial calendar doesn’t make your publishing calendar inflexible; once you write it it’s easy to change if necessary. In fact, writing it out often helps to clarify what changes might need to happen.
In this example I changed up the posting schedule for May twice, going from weekly to daily and back to weekly. The fact that I had a book coming out motivated these changes: I had wanted to publish daily building toward the launch but as it came closer I realized I had a million other things to straighten out behind the scenes so I went back to the idea of weekly posts. Because I’d already brainstormed daily content it was easy to choose the most relevant topics for my weekly postings.
A year later I was preparing to publish my second book. I changed up my editorial calendar, designing a layout that would allow me to keep track of my work on the book as well as my online publishing schedule.