My process freed her to focus on what she is good at...

Writing is stressful and difficult for Karen Ybarra of Inspired Creative.
She’s a wonderful visual designer, but she struggles with words and phrasing. My case study writing process helped to minimize that stress by allowing her to spend very little time and thought on case study creation while still allowing her to share her expertise in a way that testimonials couldn’t express: A testimonial can show how happy a client is with the finished product, but a case study allows a professional to tell the story of her process.

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