Talking about the things I loved all the time helped people to see me as an expert and know what kind of work I could do for them. When potential clients could clearly see what kind of work was available to them through me, I became approachable and accessible.Read More
The best niches come to be not by some artificial process of cutting away, but when two or more passions collide.Read More
Writing is stressful and difficult for Karen Ybarra of Inspired Creative.
She’s a wonderful visual designer, but she struggles with words and phrasing. My case study writing process helped to minimize that stress by allowing her to spend very little time and thought on case study creation while still allowing her to share her expertise in a way that testimonials couldn’t express: A testimonial can show how happy a client is with the finished product, but a case study allows a professional to tell the story of her process.