Learn to tell the story of your work so that great clients will want to hire you!

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Good case studies attract great clients, but… how?

How can a case study effectively attract great clients, and how do you even write that kind of case study?


Up to this point when you get to the end of a project you have been eager to get to work on to the next one. Maybe you share a quick picture on Instagram and add a few lines to your portfolio page, but you don’t want to take the time to labor over an in-depth case study detailing your process.

What if you had a proven formula? One that would allow you to write beautiful case studies quickly and easily? How much more powerful could your portfolio be if you filled it with these detailed stories of success?


"I always thought writing case studies meant I had to write out every technical detail of a project. I never desired to do them because that process itself sounded meticulous and exhausting, but Jordan taught me that case studies are about telling a story and they don't have to be boring. I now know that telling the right story will help me get more of the kind of work I love.

— Laci McCabe, Food Stylist alt text


Let’s face it: It’s hard to prioritize writing great case studies when it feels like no one will read them in this TL;DR world. How can you be sure that writing them will be worth it? How can you capture and keep your reader’s attention? And that’s if you have a solid idea of where to begin. How many times have you sat down to write up the story of a past project and stared dumbfounded at the blinking curser and blank page? Or maybe it’s the other way around — maybe you can go on and on about the fun and fancy details of your projects but you’re worried that your readers simply won’t care the way you do.


What you need is a clear plan of action:

a step-by-step process that will help you to tell the stories of past work in a way that can show clients why they should hire you.


I know that showing past work is the best way to get future work from the time I was a professional seamstress, but back then I didn’t have any guidance beyond that vague idea. I made my own way, starting from scratch every time I wanted to share the story of a new project. I didn’t have any kind of consistent process for writing these case studies. That is, not until I wrote a book. When I outlined the book I decided to feature five custom-designed skirts and since I was writing them all at once I knew I needed a method to make sure that I covered all the important points and didn’t ramble about unimportant details. This method would help me to be consistent across the different case studies, making them easy to read and reference.

A few years later a client asked me to write case studies for her visual branding business. I dusted off the outline I’d created, refined it, and found it to be just as effective for her as it had been for me. This made me realize that I'd created a tool that could help other freelancers.

I began to share it and although it was clearly helpful, the people I shared it with still weren’t writing case studies.

This is a classic problem: we have the tools, but we don’t follow through and actually use these tools!


That's why I designed a course that will help you to take action!


Will it explain why case studies are important? YES
Will it cover what makes a case study attract great clients? YES
Will it teach basic writing and editing? YES

But most importantly this course will help you write your first case study. After six weeks you will not only know how to write case studies but you will also have a completed case study ready to publish!

Even if this whole idea of writing case studies is new to you this course will walk you through every step from beginning to end so that you can begin to attract clients you will love.

Crafting Effective Case Studies will help you to capture and keep your reader’s attention by focusing on exactly what a potential client needs to know and nothing more. The lessons are concise and end with clear action steps that build on each other. These action steps will guide you through the process of writing an effective case study from start to finish over the course of six weeks.

Before you begin writing, the first few lessons will clarify which projects you should write about and how to tell the stories of those projects in a way that will help potential clients to recognize that they should hire you.

Your first case study will be about a past project but once you learn the basics you will be able to write case studies while you work on any given project. That way in the future you will have a complete case study immediately upon finishing a project – and you can use it to present your work to your client! This in-depth explanation of what you have done for them will help present you as more professional and make the work you have done more effective.


Crafting Effective Case Studies will show you where to begin.

It will guide you through a simple process of writing, editing, and formatting so that you won’t get distracted by theories or overwhelmed by options.