Simplifying daily content creation

{how I choreograph my publishing schedule}

I publish to my blog 3X/week and post to Instagram on the other 3 days, taking Saturday off. I used to share whatever I felt like writing so long as it fit under a broad theme, but now every post is preplanned and I’m loving it. Scheduling everything in advance helps me to purposefully work toward my goals rather than blindly pushing out content with a vague hope that it will be worth something.

Here is the method I am finding success with:

A place for everything and everything in its place

I write all my drafts by hand and use a paper planner to keep myself organized. It may be old-fashioned, but it works better for me than any digital method I have tried.

Why I draft my articles by hand {3 reasons taking the extra time is worth it}

I keep 4 notebooks:

  • My personal bullet journal planner is a Charcoal dot-grid Confidant from @Baron Fig
  • My business bullet journal planner is a Light Gray dot-grid Confidant from @Baron Fig
  • I draft my articles in a Slate Blue dot-grid Vanguard from @Baron Fig
  • All other ramblings go into a regular 1-subject lined notebook

When I have an idea for an article I jot it down in the back of my Vanguard. Then when I’m filling in my publishing schedule I refer to that list of topic ideas.

At the beginning of the month I map out my general topics:

  • Sundays = the featured image from my last article for Instagram
  • Mondays = an article on planning for productivity for my blog
  • Tuesdays = the featured image from my last article for Instagram
  • Wednesdays = an article about my life as a work-from-home mom
  • Thursdays = the featured image from my last article for Instagram
  • Fridays = an article about leveraging the power of writing for business
  • Saturdays = nothing—purposeful space to breathe

Then, referencing the idea bank in my Vanguard, I fill in the specific topics for each day. This way I can squash writers block before it can rear its ugly head!

3 ways to kill writers block {how to make it easy to buckle down and write}

Getting the most bang for my buck

Medium, Instagram, and Facebook are the social media platforms I have chosen to focus on.

I import everything I write for my blog directly onto Medium. Some of these articles also appear in Medium Publications. I create all of my own featured images and then share a square version to Instagram the following day.

When I post to Instagram I include long excerpts from my articles as the captions. This makes it easy on me since I don’t have to come up with new content. It also provides a whole lot of value to my followers there without forcing them to click away to my blog.

I share everything I post to Instagram and my blog on Facebook which means daily content for that platform with minimal work. I feel like I should have a presence on Facebook, but I rather hate it so appreciate automation whenever I can use it.

Repurposing my content as much as possible helps more people to see it and get value from it. When the same person sees the same content on multiple platforms the repetition helps them to internalize the message. The drawbacks are few and the benefits are many.

How to generate consistent content for your service-based business {content marketing made simple}

How is this working for me?

I have been experimenting with different editorial calendars and content schedules for years. The one I have outlined here is a new one I started implementing a couple of weeks ago. It takes everything I have learned from past experiments and applies it in a new way. So far it is working splendidly for me. It is easier than it has perhaps ever been for me to actually write when the time comes. Putting out consistent content is helping my readers to engage more and in meaningful ways.

The workload is not as burdensome as when I was publishing a full article every day. This allows me to devote more writing time to other endeavors like my courses.

10 things I’ve learned from writing and publishing daily {tips and tricks collected from a process of trial and error}

I’ve already decided to implement this same framework next month.

Takeaways:

  • Keeping an idea bank helps squash writers block
  • Decide when to write, then determine what to write
  • Repurpose content whenever possible
  • Experiment and iterate to find methods that work
  • Keep doing what works